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Industry: Email Alert RSS FeedBreaking news;CVS inks sponsorship, ad deal with Microsoft.(also other brief industry articles)(Brief Article)(Statistical Data Included)
Advertising Age, February, 2000
Tags: advertisement, CVS Corp., industry, Microsoft Corp.
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Online drugstore CVS.com, owned by CVS Corp., signed a multimillion-dollar sponsorship deal with Microsoft Corp.'s Microsoft Network (www.msn.
com). Under the agreement, CVS.com will advertise throughout the Microsoft Network and be the exclusive sponsor of the MSN Health Channel, MSN Hotmail's Pharmacy Quicklink, MSN Search and MSN WomenCentral's Health.
MSN eShop's Health & Wellness Channel will feature links to CVS.com's Pharmacy Counter, Vitamins & Herbs and Health & Wellness sections.
Kick Media buys online
rights to magazines
Youth-targeted Web site ...
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