Warner wields infomercial to showcase Bogart videos.(Brief Article)

Advertising Age, February, 2000 by Beeler, Amanda

Movie buffs eager to own Warner Home Video's latest release of Bogie flicks won't have to wait until the 18-film collection goes on sale next month. A 30-minute infomercial promoting Warner's release of the Humphrey Bogart Collection and offering a special sale of Bogart & Bacall, a separate video series, begins testing in top 10 markets and on national cable networks next week. The infomercial, featuring E! Entertainment Television host Suzanne Sena, takes place primarily in the Warner Museum and includes snippets from a new "Bacall on Bogart" documentary featuring Mr. Bogart's leading lady and wife, Lauren Bacall. "We wanted the feel to be something that was entertaining and selling the product at the same time," said Renee Hill, VP-client services for the spot's...

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