Ad Age's World Wire;German, Canadian airlines rejigger.

Advertising Age,  February, 2000  

Tags: Ad Age, advertisement, agency, Air Canada, Lufthansa

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[frankfurt and montreal] Lufthansa German Airlines plans to review its passenger-ad business as part of the carrier's efforts to target key international markets including the U.S., U.K., Spain, Italy and France. Lead agency Springer & Jacoby and Young & Rubicam, responsible for the global adaptations of Springer & Jacoby campaigns, have both been invited to pitch.

Industry analysts suggest Lufthansa may not have been happy with Springer & Jacoby's recent creative work. Springer & Jacoby won the Lufthansa business three years ago. Previously, Y&R was the ...

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