Ad Age's World Wire;German, Canadian airlines rejigger.

Advertising Age, February, 2000

[frankfurt and montreal] Lufthansa German Airlines plans to review its passenger-ad business as part of the carrier's efforts to target key international markets including the U.S., U.K., Spain, Italy and France. Lead agency Springer & Jacoby and Young & Rubicam, responsible for the global adaptations of Springer & Jacoby campaigns, have both been invited to pitch. Industry analysts suggest Lufthansa may not have been happy with Springer & Jacoby's recent creative work. Springer & Jacoby won the Lufthansa business three years ago. Previously, Y&R was the airline's exclusive agency. In Canada, Marketel/McCann-Erickson, Montreal, emerged the winner following Air Canada's recent takeover of Canadian Airlines to create one major national carrier under the Air Canada banner....

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