Ad Age's World Wire;DCMA adds to DaimlerChrysler work.

Advertising Age,  February, 2000  

Tags: Ad Age, advertisement, Daimler AG, planning

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[london] DCMA, the joint venture between CIA Medianetwork and True North Communications' FCB Worldwide, picked up DaimlerChrysler's media planning globally, excluding the U.S., Canada, Mexico and Germany. The assignment comes 10 months after DCMA won the carmaker's estimated $600 million media buying account.

DCMA has now consolidated all planning and buying in more than 60 markets across five continents. BBDO Worldwide-owned PentaCom, Troy, Mich., will continue to handle planning in the U.S., Canada and Mexico. In Germany, DCMA will continue to handle Chrysler media planning, while ...

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