Advertising Industry
Industry: Email Alert RSS FeedAd Age's World Wire;DCMA adds to DaimlerChrysler work.
Advertising Age, February, 2000
[london] DCMA, the joint venture between CIA Medianetwork and True North Communications' FCB Worldwide, picked up DaimlerChrysler's media planning globally, excluding the U.S., Canada, Mexico and Germany. The assignment comes 10 months after DCMA won the carmaker's estimated $600 million media buying account. DCMA has now consolidated all planning and buying in more than 60 markets across five continents. BBDO Worldwide-owned PentaCom, Troy, Mich., will continue to handle planning in the U.S., Canada and Mexico. In Germany, DCMA will continue to handle Chrysler media planning, while BBDO-owned GFMO will handle DaimlerChrysler media buying. GFMO continues to handle media planning for DaimlerChrysler's non- Chrysler brands like Mercedes-Benz. The main losers are dozens of...
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