Advertising Industry
Industry: Email Alert RSS FeedAd servers pitch privacy code;Network Advertising Initiative seeks support of FTC, Commerce.(Brief Article)
Advertising Age, February, 2000 by Teinowitz, Ira
An association of ad servers is seeking informal government endorsement for a proposed industry privacy code that would bar combining old, non-personally identifiable information with new information that is personally identifiable.
Members of the Network Advertising Initiative-a group of leading ad-serving and Web data collectors, including DoubleClick, 24/7 Media, CMGI's Engage Technologies and Excite@Home's MatchLogic-last week declined to detail their proposal. But one executive who has seen it said it contains promises similar to but more expansive than those offered earlier this month by DoubleClick. The group last week presented its proposal to the Federal Trade Commission and the U.S. Department of Commerce.
Under its terms, members of the...
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