Cherins and Juno Online show why business models must flex .(Brief Article)

Advertising Age, February, 2000 by Rothenberg, Randall

The most misbegotten, misunderstood, misused entity in the New Economy is "The Business Model."

The Business Model is a description of how an enterprise is to be organized to seek revenues and profits. It explains, ideally in a simple and succinct way, a company's intended markets, products or services, and the value it intends to add to the latter to gain lucrative custom from the former. Those who have navigated the rivers and streams of the wired world will affirm that The Business Model is (more than a newly identified unmet need, more even than proprietary technology) the sine qua non of a successful start-up. It is the magnet that attracts investors, from the venture stage onward; it is the "nut graf" in the business magazine stories that seed the...

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