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Advertising Age, February, 2000
Tags: DoubleClick Inc., online privacy
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Internet advertising pioneer DoubleClick has responded poorly in defending its online privacy policy, partly because the company has been tone-deaf on the real issues, and partly because its policy actually is not very defensible.
Either way, the company needs to turn the situation around immediately before it gets completely rolled over by its critics and would-be regulators in federal and state government. We recommend two things: a serious rethinking of how it handles the privacy of its database lists, and some savvy PR counsel on crisis management.
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