Advertising Age

View more issues:

Articles in March, 2000 issue of Advertising Age

• Turning up the fans ;Trade show operator links retailer to huge sport fest in N.Y.
  by Fitzgerald, Kate
• Jockey fashions more feminine undies.
  by Cardona, Mercedes M.
• Photo Review.(Brief Article)
• Double Trouble ;Big Brother online: Are consumer profiles being created without concern for privacy? DoubleClick says `Not so'.(Brief Article)(Statistical Data Included)
• Barbie has to work harder to help out sagging Mattel ;Older pre-teens targeted with new products.(Brief Article)
  by Cuneo, Alice Z.; Petrecca, Laura
• Note from the editor.(America Online marketer of the year)(Brief Article)
  by Editor, Bradley Johnson Interactive
• Warwick Baker in serious talks to be acquired;New York shop is eligible again after marriage to Wolf is called off.
  by Petrecca, Laura
• ADAGES: Charo gives Kia a Rio bravo.(Brief Article)
  by Dan Lippe, Compiled with news from Jean Halliday, TonyKeonderman, David Goetzl; Webster, Nancy Coltun
• Callaway puts fun spin on ads for new golf ball.(Brief Article)
  by Bulik, Beth Snyder
• Gates is game for a conquest.(Brief Article)
• Isuzu promotes limited warranty in SUV ad effort;Goodby spots can be adapted by local dealers under co-op plan.(Brief Article)
  by Halliday, Jean
• News Briefs.(Brief Article)
• Major League Baseball goes to bat for Authentic apparel;Each team's uniform gets own ads in multimillion-dollar campaign.(Brief Article)
  by Petrecca, Laura
• AOL courts the at-work crowd;Netscape Netcenter adds content from Time Warner properties.(Brief Article)
  by Gilbert, Jennifer
• Stock-shocked P&G slows intro of new products;Longer route to market will mean delays in assignments to agencies.(Brief Article)
  by Neff, Jack
• FTC, McCormick reach accord on slotting fees;Agency examines widespread industry practice.(Brief Article)
  by Teinowitz, Ira
• Tombstone Rings dip into snacktime;Kraft's new doughnut-shape pizza to arrive with mom-focused ads.(Brief Article)
  by Thompson, Stephanie
• Tom Brokaw: `secret weapon';Ann Godoff turns `Greatest Generation' into community event with NBC anchor's help.(Brief Article)(Statistical Data Included)
  by Evans, Don
• Ad Age's World Wire.
• Kodak ups Web presence to put girls in the picture ;MAX Flash gets online promo tied to accessories.(Brief Article)
  by Beardi, Cara
• International News.
• Sol pours it on in U.S. with $15 mil campaign ;Simplicity and enjoyment of life are emphasized in new TV, radio and print effort.
  by Bulik, Beth Snyder
• Brady's Bunch.(Brief Article)
  by Brady, James
• Late News.
• CYBERCRITIQUE: Mitsubishi hits bull's-eye with flashy microsite.(Brief Article)
  by Carmichael, Matt
• Promo Spotlight: `More' fashions model search targeting women ages 40-60.(More magazine promotion)(Brief Article)
  by fitzgerald, kate
• Most ad groups applaud proposal to delay Congress' privacy debate;ANA, 4As wary legislators' hand could still be forced this year.(Association of National Advertisers, American Association of Advertising Agencies)(Brief Article)
  by Teinowitz, Ira
• Willes shook up newspapering but misread its key brand value.(Times Mirror Co. publisher Mark Willes)(Brief Article)
  by Donaton, Scott
• SCIENTIFIC LAVATORY: .(Brief Article)
• Found Art.(Brief Article)
• NetResults.(Brief Article)
• THE BIG PUSH: Pontiac's cowboys saddle up for Montana.(Brief Article)
• THE BIG PUSH: Sun shows dot-coming attractions.
• Gerber aims at Latino birth explosion ;Integrated Hispanic push is first for baby food maker.
  by Thompson, Stephanie
• M'soft starts agency hunt for $100 mil X-Box blitz ;Software behemoth readies foray into videogame arena.(Brief Article)
  by Cuneo, Alice Z.; Elkin, Tobi
• Army erred in review rules.(Brief Article)(Statistical Data Included)
• Rebel with a beak: Nabisco lures teens with nonconformist pitch;Bubble Yum expands duck's ad role.(Brief Article)
  by Thompson, Stephanie
• Food Network chef to make cafeteria fare more excellent.(Emeril LaGasse)
  by fitzgerald, kate
• Kraft shows affection for confection ;Callard & Bowser unit tests ads for Milka, Toblerone and L'il Scoops.(Brief Article)
  by Thompson, Stephanie
• Portals find more wars to wage on wireless Web ;wirelessportal: Usual suspects lead in forging alliances and creating content for mobile devices.
  by Riedman, Patricia
• Brown-Forman brands target Gen X;Jack Daniel's, Finlandia budgets rise; Southern Comfort goes upscale.(Brief Article)
  by Chura, Hillary
• CASE STUDY: Things Remembered relies on folks' urge to personalize.(Brief Article)
  by beeler, amanda
• Hollywood revs up a quartet for action.(Brief Article)
  by friedman, wayne
• Good year in numbers.(Brief Article)(Statistical Data Included)
• Fast rise for `Industry Standard';Best Launch: Catching the wave of business transformation.(Brief Article)
  by Callahan, Sean
• Health and fitness trend blossoms into a way of life .(Brief Article)(Statistical Data Included)
  by diaz, ann-christine p.
• Comings and Goings.(Brief Article)
• Bet is set for `Us Weekly' as showtime approaches;Publisher `feels right' about $50 mil gamble in boosting frequency.(Statistical Data Included)
  by Kerwin, Ann Marie
• On a Roll: Al Witteman.
• P&G priority: Build brands.(Brief Article)(Statistical Data Included)
• Adages.
  by Dan Lippe, Compiled with news from Susan Graening, StephanieThompson, Jack Neff; Goetzl, David
• S.F. agency wants out of ad marriage ;Another West Coast deal sours as Winkler seeks to buy back stake from Grey.
  by Cuneo, Alice Z.
• HBA sales increase sans niche support ;Study predicts market will reach $1.8 billion by '04.
  by Cardona, Mercedes
• RC pins hopes on WWF tie-in to boost Edge ;Triarc cola uses wrestling tie-in to help capture Gen Y males.
  by MacArthur, Kate; Petrecca, Laura
• Trash talk about soccer player.(Brief Article)
• E-volution: Dot-coms face the bottom line ;Frenetic spending pace slows as businesses mature.
  by Cuneo, Alice Z.; Gilbert, Jennifer
• New York Life breaks national $38 mil push ;Berlin Cameron effort updates insurer's image.
  by Cardona, Mercedes M.
• Street marketing does the trick;Rap orchestrator Lyor Cohen knows the right buttons to push and how to reach genre's fans where they party.(of Def Jam records)(Brief Article)
  by Murray, Sonia
• IExplore invites adventurous travelers;Print ads from Cramer-Krasselt stress experience of site's workers.(travel package website)(Brief Article)
  by Chura, Hillary
• Universal's film tag team tames `Menace';Mark Shmuger triggers big summer box office for studio by working around Lucas blockbuster.(strategic movie releases)(Brief Article)
  by Montgomery, Sara Teasdale
• Arby's beefs about greasy burgers.(in new commercial)(Brief Article)
• Business Week;1999 total ad pages and circulation numbers and percentage changes from the previous year along with fall readership figures.(Brief Article)
  by Inc, Mediamark Research; Source: Audit Bureau of Circulations, Publishers InformationBureau
• Time;1999 total ad pages, circulation and the percentage changes from the same time period in 1998 along with fall readership figures.(Brief Article)
  by Inc, Mediamark Research; Source: Audit Bureau of Circulations, Publishers InformationBureau
• STARK MARKET: .(Brief Article)
• Focus Media faces $3 million dilemma ;Late payments for airtime follow big account losses.(Brief Article)(Statistical Data Included)
  by Friedman, Wayne
• `Saveur' readies magazine's first culinary event.(Brief Article)
• PricewaterhouseCoopers prefaces split with interim ads.
  by Chura, Hillary
• Data crowns ABC clutter king ;Non-program TV time is up for 4th quarter.
  by Ross, Chuck
• U.S. Army denies it shut out minority agencies ;Defends full-service capabilities as means to increase flexibility.(Brief Article)
  by Teinowitz, Ira
• Less is more: No-frills strategy proves effective for airline's Web site;Southwest flies high in cyberspace, too.(Brief Article)
  by Goetzl, David
• Agencies eye potential in wireless apps ;wirelessagency: Although the medium is young, shops already developing strategies.
  by Gilbert, Jennifer
• AltaVista paints `smarter' pose to focus brand;The challenge: Major campaign moves the needle, but IPO-bound portal has yet to hit profitability.(Brief Article)
  by Williamson, Debra Aho
• The new facts of life.(Brief Article)
• COVER STORY: McCain, DiCaprio were winning ticket.(Brief Article)
  by johnson, julie a.
• Kellogg's new cereal goes Pokemon;Retailers eager for the latest entry spawned by Nintendo phenomenon.(Brief Article)
  by Thompson, Stephanie
• VP-diversity fields job queries at NBC.(Brief Article)
  by Ellis, John W., IV
• M&M/Mars ice cream sees Red for its debut;Spokescandy to pitch co-venture with Dreyer's.(Brief Article)
  by Thompson, Stephanie
• E-mailers disagree on approach .(Brief Article)
  by Beeler, Amanda
• PNC effort highlights non-banking services;Financial group hikes marketing, beefs up online.(Brief Article)
  by Cardona, Mercedes M.
• Comings and Goings.

• 1
• 2
• 3
• 4