Advertising Industry
Industry: Email Alert RSS FeedPrivacy din sparks DoubleClick deal.(Brief Article)
Advertising Age, March, 2000
DoubleClick's decision last week to suspend plans to connect names to anonymous online consumer data drew quick applause from advertising groups and -- more important to DoubleClick -- cautious praise from privacy advocates. But the privacy debate is just beginning.
The leading Web ad network dropped controversial plans to merge names with anonymous online user data "until there is agreement between government and industry on privacy standards," DoubleClick Chairman Kevin O'Connor said.
In an interview with Advertising Age, DoubleClick President Kevin Ryan argues online privacy is far ahead of offline privacy and says legislation, while unlikely this year, "actually could be beneficial" for leading Internet companies.
DoubleClick's chairman...
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