Advertising Industry
Industry: Email Alert RSS FeedDouble Trouble ;Big Brother online: Are consumer profiles being created without concern for privacy? DoubleClick says `Not so'.(Brief Article)(Statistical Data Included)
Advertising Age, March, 2000
DoubleClick went from No. 1 Web ad network to public enemy No. 1 for privacy advocates. They've raised a firestorm over DoubleClick's intent to marry offline consumer data with online data into the ultimate vehicle for target marketing.
President Kevin Ryan spoke last week with Advertising Age Reporter Jennifer Gilbert, offering DoubleClick's point of view the day before the company announced it was suspending one controversial part of its plan (see cover).
Advertising Age: DoubleClick has a problem. But is the problem DoubleClick's data collection or a bungled handling of the privacy controversy?
Mr. Ryan: I don't think that what DoubleClick is doing is much different than other companies, but clearly, we are going to be the focal point for...
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