High-tech blueprint sends `Business Week' soaring;Best Magazine: McGraw-Hill weekly's connection with dot-com marketers produces ad bonanza .(Statistical Data Included)

Advertising Age, March, 2000 by Kaplan, David

Jorma ollila, chairman-CEO of Nokia, sat down to lunch in Helsinki last year with David G. Ferm, who was then the president of the Business Week Group. Mr. Ollila opened Business Week to the table of contents. According to Mr. Ferm, Mr. Ollila leaned over and said, "Even when I don't read the magazine, or if I don't have time to get through the issue, I look at the table of contents.

You're putting the week behind and the week ahead in context for me -- and telling me what I should know." Business Week has been telling captains of industry what they should know for 70 years. MORE NICHE BOOKS In 1999, the McGraw-Hill Cos. weekly experienced its best year ever with a 23% growth in revenue; revamped its Web site; and expanded its niche publications. Now, Business...

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