AOL courts the at-work crowd;Netscape Netcenter adds content from Time Warner properties.(Brief Article)

Advertising Age, March, 2000 by Gilbert, Jennifer

America online, making a play in the business market, is recasting Netscape Netcenter as a business professional's portal and moving to integrate Time Warner content into the site.

The restaging comes a year after AOL bought Netscape Communications Corp. and months before AOL completes its takeover of Time Warner.

To promote Netcenter (www.netcenter.com) and a new version of Netscape's browser due next month, Netscape has earmarked "real money" for a campaign that will include TV, print and online ads, said John Heins, VP-sales and international operations at Netscape.

GOTHAM LIKELY WILL HANDLE

Gotham, New York, the agency that handles some of AOL's offline advertising, likely will handle the Netscape campaign, which will coincide...

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