Multimedia's net effect.(Marketing Tom Brokaw's book.)(Brief Article)(Statistical Data Included)

Advertising Age,  March, 2000  by Evans, Don

Tags: marketing, multimedia, NBC, Tom Brokaw

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Nbc, with a slightly less than 25% stake in the royalties of Tom Brokaw's "The Greatest Generation," was a major publicity venue for the news anchor's book. Of Mr. Brokaw's 25-plus appearances on TV and radio programs to hawk his book, almost half were with NBC-owned entities, for example:

* The book was promoted alongside its one-hour companion documentary, "The Greatest Generation," which aired in January ...

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