Advertising Industry
Industry: Email Alert RSS FeedMultimedia's net effect.(Marketing Tom Brokaw's book.)(Brief Article)(Statistical Data Included)
Advertising Age, March, 2000 by Evans, Don
Nbc, with a slightly less than 25% stake in the royalties of Tom Brokaw's "The Greatest Generation," was a major publicity venue for the news anchor's book. Of Mr. Brokaw's 25-plus appearances on TV and radio programs to hawk his book, almost half were with NBC-owned entities, for example:
* The book was promoted alongside its one-hour companion documentary, "The Greatest Generation," which aired in January 1999.
* Features relating veterans' stories ran at the end of "Nightly News With Tom Brokaw."
* The book and Mr. Brokaw were featured on a number of NBC network TV programs: "Meet the Press, " "Late Night With Conan O'Brien," "The Today Show" and "Dateline NBC."
* The book was featured on programs on MSNBC and CNBC, the...
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- LIFO vs. FIFO: a return to the basics
