Tom Brokaw: `secret weapon';Ann Godoff turns `Greatest Generation' into community event with NBC anchor's help.(Brief Article)(Statistical Data Included)

Advertising Age,  March, 2000  by Evans, Don

Tags: NBC, Tom Brokaw

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Random house had many things working in its favor when it published Tom Brokaw's "The Greatest Generation" in December 1998.

In Mr. Brokaw, anchor and managing editor of NBC-TV's "Nightly News With Tom Brokaw," Random House had a trusted and likable public figure with a household name and familiar face.

NBC's stake in the book profiling war veterans guaranteed prime time, mass-media publicity. The blockbuster Hollywood film "Saving Private Ryan" had recently resurrected interest in World War II nostalgia. It was Christmas, a boom time for book sales. ...

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