Microsoft readies internal overhaul ;Corporate ad group changes aim to speed decisionmaking process.

Advertising Age, March, 2000 by Elkin, Tobi

Microsoft Corp. this week is expected to finalize plans for a reorganization of its corporate advertising group in an attempt to streamline an "unwieldy" decisionmaking process.

The revamp comes as Microsoft approaches the one-year mark after consolidating its estimated $350 million U.S. ad account at McCann-Erickson/A&L Worldwide, New York and San Francisco. The agency handles advertising for the software giant's corporate brand, MSN Internet service, Windows 2000, PC games, and last week acquired the $100 million assignment for its forthcoming X-Box videogame console.

DELMAN'S AUTHORITY GROWS

The changes will centralize Microsoft's advertising and marketing functions in an attempt to streamline its relationship with McCann. The move is...

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