Weighing in; Xenical, Meridia use motivating advertising to prod overweight Americans to action.(Brief Article)

Advertising Age,  April, 2000  by Henderson, Shirley

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Pharmaceutical companies are reaping the fat of the land.

In 1999, the anti-obesity prescription drug market generated revenues of $338.6 million, showing a startling growth rate of 80.6% from the previous year, according to marketing consultant Frost & Sullivan.

Although that is a small fraction of the $33 billion Frost & Sullivan calculates U.S. consumers spend annually on weight-loss products and services, pharmaceutical companies are hoping even more consumers will find the answer to their weight-loss problem in a prescription bottle.

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