Advertising Industry
Industry: Email Alert RSS FeedBig inside the Beltway;Cable's devotion to political news builds loyalty.(Brief Article)
Advertising Age, April, 2000 by O'Neill, Mike
The presidential campaign so far has produced three winners: Al Gore, George W. Bush and cable TV news networks.
The windfall is expected to continue this fall, as cable TV news networks rise to meet a loyal core of viewers who feel abandoned by broadcast networks.
"If [the networks] were doing the kind of coverage that they did in the 1960s and early 1970s, our work would be much more challenging. They've almost abdicated to cable," says CNN senior correspondent Judy Woodruff.
ADDICTED TO POLITICS
The 24-hour cable TV news networks are exploiting the opportunity to cater to sought-after upscale audience addicted to politics. CNN, MSNBC, CNBC and Fox News Network have beefed up their talent and programming, and this year are...
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