Advertising Industry
Industry: Email Alert RSS FeedIn the Beginning;When HotWired got red hot, it brought banner ads along for the ride.
Advertising Age, April, 2000 by Riedman, Patricia
Internet advertising has come a long way since the day HotWired flared to life, Oct. 27, 1994, boasting the Internet's earliest banner ads.
HotWired, the online arm of Wired magazine and now a division of Lycos, set out to support a professionally published site with original content and advertising.
HotWired didn't invent banners. Proprietary online services such as America Online and Prodigy had been serving banner ads for several years. But advertising on the Internet was limited to a handful of banners and commercial messages in newsgroups.
HotWired's former ad director, Rick Boyce, now president of networks at teen and twentysomething Web site snowball.com, rounded up 12 sponsors for the launch of Hot-Wired, charging each $30,000 for a...
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