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Industry: Email Alert RSS FeedSega ups the ante for its online gaming push;Dreamcast Network gets $135 mil; new entertainment unit formed.(Brief Article)
Advertising Age, April, 2000 by Elkin, Tobi
Sega of America will back its online Dreamcast Network with a $135 million marketing budget designed to lure anyone with access to a phone line and a TV.
Sega's designs on the online gaming market solidified with its April 4 announcement of new interactive entertainment company Sega.com, which will market Dreamcast.
Under a new business model, Sega offers a $200 rebate toward purchase of its Dreamcast console when consumers sign up for two years of Internet access through SegaNet, the company's Internet service provider that is set to debut Sept. 7. The ISP costs $21.95 per month, but with the rebate, the hardware is free.
Sega will leverage its online gaming strategy as a key point of differentiation in upcoming rounds of the videogame...
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