Advertising Industry
Industry: Email Alert RSS FeedInteractive; Turbocharged VW, easy-to-use site of metmuseum.org, animation of DiscoveryHealth win praise.(Advertising Age Best)(Brief Article)
Advertising Age, May, 2000
In the beginning there was the static banner ad. But interactive advertising has evolved. Recently, there has been the animated banner and the rich media advertisement.
Marketing sites themselves continue to be more and more dynamic, while still recognizing that there needs to be function as well as form. This year's Advertising Age Best winners for Interactive use technology well to achieve reasonable and functional goals that advance the marketing efforts of the brands.
Best branding site
Volkswagen of America's turbonium.com
Arnold Communications, Boston
VW brings to the Web the turbocharged functionality coupled with the lovable style and design expected from the Beetle. The turbonium.com site carries the themes from...
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