Advertising Industry
Industry: Email Alert RSS FeedSenate eyes broad privacy policies; Committee considers expanding FTC online rules to offline data.(Brief Article)
Advertising Age, May, 2000 by Teinowitz, Ira
The online privacy debate veered into the offline world last week with the possibility that marketers of all stripes may have to provide privacy policies when doing mailings, catalogs and rebate forms.
Even as marketers challenged results of a new Federal Trade Commission study of Internet privacy and the agency's call for an online privacy law, key senators seemed to be moving ahead with a broader agenda.
"It seems to me that there is an opportunity for bipartisanship working here, if we were to pass fairly specific disclosure legislation," Sen. John F. Kerry (D., Mass.) told fellow members of the Senate Commerce Committee at a hearing on the FTC report.
Committee chairman Sen. John McCain (R., Ariz.) decided to hold off on action concerning...
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