Microsoft shifts focus from Windows to Web; Software giant puts off planned strategy confab until June 22.(Brief Article)

Advertising Age, May, 2000 by Elkin, Tobi

Where does Microsoft want to go next? Analysts as well as media and software developers will have to wait until June 22 to find out. That's because the software giant postponed its annual strategy conference, this year called Forum 2000.

Microsoft decided to put off the gathering because a final decree in the company's antitrust case could come as early as this week.

U.S. District Judge Thomas Penfield Jackson, who ruled Microsoft Corp. is a "monopolist" power, intimated in a May 24 remedy hearing that he favored breaking the company into three pieces: Operating Systems (Windows), Applications (such as Office) and Internet businesses (MSN).

DAUNTING TASK

That makes for a daunting marketing challenge. Given the uncertainty, insiders...

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