Privacy program for kid Web sites comes under fire; Consumer group presses the FTC to pull the plug on CARU plan.(Children's Advertising Review Unit)(Brief Article)

Advertising Age, June, 2000 by Gilbert, Jennifer

In a potential blow to the most significant self-regulatory program for children's Web sites, a consumer group and children's advocates are pressing the Federal Trade Commission to nix the industry's plan for complying with a kids privacy law.

The Center for Media Education led a coalition of child advocacy, health and consumer groups last week in challenging the Children's Advertising Review Unit of the Council of Better Business Bureaus' request to be a "safe harbor" for Web sites seeking compliance with the Children's Online Privacy Protection Act of 1998. The law went into effect April 21.

COPPA includes a provision enabling industry and other groups to submit for FTC approval guidelines that follow the FTC's rule implementing the law. CARU made...

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