KPMG to tout `new economy' savvy; JWT gets nod for global account; $90 mil campaign will start in fall.(KPMG International; J. Walter Thompson Co.)(Brief Article)

Advertising Age, June, 2000 by Cardona, Mercedes M.

KPMG International will break an estimated $90 million global campaign this fall to position itself as a "new economy" problem solver. The professional services company last week hired J. Walter Thompson Co., New York, as agency of record for the account.

The global branding effort will continue KPMG's current focus on its ability to help clients steer through world markets, particularly in the e-business marketplace. The campaign will include regional print and broadcast buys around the world, as well as national media in various world markets.

STRONG JWT PRINT WORK

JWT won the account based on a strong presentation of print work, said Tim Pearson, global managing partner, marketing and communications.

"They showed -- in the body of...

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