``Tuesdays With Morrie''; John Pitts.

Advertising Age, June, 2000 by Goldsborough, Robert G.

A smallish book with an unadorned cover continues, after nearly three years, to be a sensation in the publishing world.

"Tuesdays With Morrie," from Random House's Doubleday Broadway Publishing Group, has been on The New York Times' best-seller list for 140 weeks and shows no signs of flagging.

It is the story of 78-year-old university professor Morrie Schwartz, who was dying of amyotrophic lateral sclerosis, or Lou Gehrig's Disease. Written by former student Mitch Albom, who spent 14 Tuesdays with his old prof, the book chronicles the last days of a remarkable man and his philosophy of living -- and of dying.

"Our initial press run was 15,000, and now there are more than 4.6 million copies in print with 88 printings," says John Pitts, 42,...

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