Revlon readies cosmetic changes; New skin, nail and haircare lines set to make debut.(Brief Article)

Advertising Age, July, 2000 by Cardona, Mercedes M.

Revlon's management will make good on promises of product innovation during the second half of the year, as the cosmetics company introduces skin, nail and haircare lines under its Revlon and Almay brands.

Revlon Hair Treatment, a new premium haircare line, will ship to mass retailers next month, followed in early 2001 by Almay Milk Plus, a new skincare product, and a line of Almay nail treatment products tentatively being called Healthy Nail.

The Hair Treatment launch will be backed by a campaign from Revlon's in-house agency, Tarlow Advertising, New York, which will include print, in-store displays, sampling, couponing and promotions. Print will appear in October fashion and lifestyle magazines.

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Revlon is expected...

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