Advertising Industry
Industry: Email Alert RSS FeedPigskin on the fly; New NFL tactic aims to build `Sunday Ticket' subscriber rolls.(Brief Article)(Statistical Data Included)
Advertising Age, July, 2000 by Beeler, Amanda
The national football League's latest promotion for its "NFL Sunday Ticket" TV package does more than offer sports fans the ability to watch multiple games each week via satellite. It gives them the chance to get off the couch and travel to seven Sunday football games during the upcoming season.
"This year is definitely a departure from what we've done in the past," Philip Summers, senior director-marketing and sales at the NFL, said of the multimillion-dollar campaign that broke last week with 450,000 mail pieces sent to satellite TV subscribers who don't currently get "NFL Sunday Ticket."
Margeotes/Fertitta & Partners, New York, has handled the "NFL Sunday Ticket" account since the program was introduced in 1994, and has gradually changed the...
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