Integrated approach key as Army enlists Burnett; Agency bests Campbell-Ewald in controversial review process.(Brief Article)

Advertising Age, July, 2000 by Chura, Hillary; Teinowitz, Ira

Now that Leo Burnett USA. has won the U.S. Army's four-year account that could bring billings of $110 million annually, the agency is eyeing another government contract: the U.S. Postal Service. "We're moving into a whole new era," said CEO Linda Wolf. The Bcom3 agency is also in the hunt for the $139 million U.S. Postal Service account to be decided by August. Army Secretary Louis Caldera joined Ms. Wolf in announcing the choice of Burnett over Campbell-Ewald, Warren, Mich., at a Pentagon news conference June 27. He and Ms. Wolf said the tagline for new Army ads hadn't been determined and that no decision had been made on whether the theme of former agency Y&R Advertising, New York -- "Be all you can be" -- will remain. PASSION, IDEAS Ms. Wolf said several people...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.