Advertising Industry
Industry: Email Alert RSS FeedToyota leads in Hispanic niche; Carmaker puts more money in ads, becomes category leader.(Brief Article)(Statistical Data Included)
Advertising Age, July, 2000 by Halliday, Jean
Car marketers are expected to boost ad dollars to reach Hispanic buyers this year, ad industry executives predicted. Of the seven auto companies on Hispanic Business' top 50 advertisers in 1999, six spent more than they did in 1998. Toyota Motor Sales USA was the auto industry's top spender in Hispanic media in 1999, increasing ad dollars 43% to $20 million last year compared with $14 million the previous year, according to Hispanic Business. Former top auto company General Motors Corp. spent $15 million last year, down 14.2% from $17.5 million in 1998, ranking it No. 11 according to Hispanic Business. Marketers can't afford to ignore the population growth of the Hispanic population, said Nancy Pendas-Smith, president of Saatchi & Saatchi's Conill Advertising, New York....
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