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Industry: Email Alert RSS FeedOutdoor extremes ; Timber sports, target shooting part of ESPN's latest variation of X Games idea.(Brief Article)
Advertising Age, July, 2000 by Fitzgerald, Kate
Espn is taking things to extremes again with its Great Outdoor Games, but this time the sports cable network is targeting men ages 25 to 54, not just the younger guys who watch its X Games franchise.
The new event will pit hard-core outdoorsmen against one another in Olympic-like competitions staged at Lake Placid, N.Y., this month. Contests involve fishing, target shooting, timber sports, and acrobatics and obedience contests for dogs.
"Women and families will be among our viewers, but we're mostly targeting men, the kind of people who watch Nascar," said Tom Hagel, VP-director of event marketing for ESPN-ABC Sports. "The viewers we're going after have a broad interest in the outdoors, and we're showcasing some of the most traditional sports in...
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