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Industry: Email Alert RSS FeedY&R divisions win $200 mil in new billings; Wins include Computer Associates, help offset earlier high-profile losses.(Brief Article)
Advertising Age, July, 2000 by Cuneo, Alice Z.; Petrecca, Laura
Young & Rubicam swept up four sizable accounts last week, adding more than $200 million in billings to its coffers.
Y&R Advertising's New York office beat out BBDO Worldwide, New York, to nab the $100 million Computer Associates account, according to executives close to the review. The New York office also won the estimated $35 million international assignment for Pennz-oil-Quaker State International Corp.
Meanwhile, Y&R, Chicago, is driving new business with its expected win of the $40 million Nascar account. The Midwest shop worked with direct arm Impiric to beat out fellow finalists D'Arcy Masius Benton & Bowles, St. Louis; Martin Agency, Richmond, Va.; and Richards Group, Dallas.
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