Advertising Age

View more issues:

Articles in August, 2000 issue of Advertising Age

• Office Depot's lesson plan: Reading, `Riting, Ridiculous.(Brief Article)(Statistical Data Included)
  by Garfield, Bob
• M&C Saatchi lands Daily Deal work; N.Y., London offices best Dweck! in a shootout for $10 mil account.(Brief Article)
  by Linnett, Richard
• Late News.(includes brief articles)(Statistical Data Included)
• Let free tunes ring; Record label, VW, researcher give away music on new tours.(Brief Article)
  by Fitzgerald, Kate
• Pfizer strips Bates of media planning duties; Carat appears to hold edge over MindShare in $700 million review.(Bates USA;)(Carat USA)(Brief Article)(Statistical Data Included)
  by Goetzl, David; Linnett, Richard
• Nine vie for $250 mil wireless acc't; SBC, BellSouth contact shops, work on name for merged company.(Brief Article)(Statistical Data Included)
  by Elkin, Tobi; Petrecca, Laura
• Bush beats Gore . . . in July media coverage .(Brief Article)
• Brady's Bunch.(Brief Article)
  by Brady, James
• FREE FOR ALL: Free and paid ISPs battle for eyes, ads; Bottom-line focus seen resulting in more casualties.(Brief Article)
  by Gilbert, Jennifer
• E-tailing fits in upscale niche; With lofty price points, sites seek to soothe anxiety of buying online.(Brief Article)(Statistical Data Included)
  by Zbar, Jeffery D.
• Fame, and fortune: Rub elbows with celebs, for a price.(customer loyalty programs)(Brief Article)(Statistical Data Included)
  by Beeler, Amanda
• Motorola tenders brand challenge; Contest among Burnett, McCann, Ogilvy will realign $400 mil business.(Brief Article)(Statistical Data Included)
  by Elkin, Tobi
• M&M/Mars gives new Snickers $40 mil kickoff.(Brief Article)(Statistical Data Included)
  by Linnett, Richard; Thompson, Stephanie
• Bagel Bites finds tween target as X Games sponsor; Pizza snack line goes where the boys are as part of new strategy.(Brief Article)
  by Petrecca, Laura
• Pressure's on Web portals.(Brief Article)
• FREE FOR ALL: Now that they have an audience, free ISPs must bring in the ads ; Inventory is cheap, audience slightly lower-income.(Brief Article)
  by Gilbert, Jennifer
• Media hub centers on AT&T Broadband; Top 30 media companies' U.S. holdings display epic level of connection.(Brief Article)(Column)
• Split end: Alberto, Avrett part ways on VO5 account; Tatham win would mean $40 mil in client billings.(Brief Article)(Statistical Data Included)
  by Chura, Hillary; Linnett, Richard
• Consumer magazine advertising Linage; Advertising Age's quarterly summary of advertising linage data from Publisher's information Bureau and publishers.(Brief Article)
• Dairy fight gears up with Hershey license; Morningstar enlists brand name in contest against leader Nesquik.
  by Thompson, Stephanie
• For the Record.
• Morgan Stanley pursues younger, well-heeled investors; Brokerage expands its target, aims for the Internet-savvy.
  by Cardona, Mercedes M.; Chura, Hillary
• PLAYER PROFILE: Siegel writes his way into key creative post at BBDO; Creative director noted for Visa ads moves to exec VP as his first novel goes to publisher.
  by Linnett, Richard
• Breaking: Tribal members.(Brief Article)
• The Big Push: DieHard hung up over reliability.(Brief Article)
• 100 Leading Media Companies (Charts).(Brief Article)(Statistical Data Included)
• Profile Of The Week: Nike.
• Campbell-Ewald looks beyond Chevy ; Once labeled a captive GM shop, the agency has brought in $450 mil in new business.(Brief Article)
  by Chura, Hillary
• Dot-coms' mad rush screeches to a halt; Outdoor forecast: Near perfect conditions spoiled by Net field's advertising pullback.(Brief Article)
  by Beeler, Amanda
• Ad Age's World Wire.(Brief Article)
• Out-of-sight spending collides with reality; Still in the red: Dot-coms have clipped marketing, but more cuts must be made in the short term if they hope to have a long term.(Statistical Data Included)
  by Johnson, Bradley
• Pringles package turns `pop' star in uncanny ad; Party line: Character interacts with teens in new Grey TV spot.(Brief Article)(Statistical Data Included)
  by Petrecca, Laura; Thompson, Stephanie
• The powers that be: VC's new marching orders; Burned by start-ups courting consumers, venture capitalists turn more toward business-to-business ventures and impose a tight marketing rein.(on new Internet-based companies)
  by Elkin, Tobi
• The bowl is where it's at for new frozen meal lines; ConAgra, Mars extend convenience foods further.(meals in a bowl)(Brief Article)(Statistical Data Included)
  by Thompson, Stephanie
• Player profile: Financial expertise adds up for new Brann CEO Eastham; Veteran Blau exec takes new post as parent shop Snyder is bought by Paris' Havas.(Dennis Eastham)(Brief Article)
  by Beeler, Amanda
• Marketers to portals: Prove results; Study reveals shorter terms and more barter.(Brief Article)
  by Johnson, Bradley
• Through the Roof.(Brief Article)(Statistical Data Included)
  by Goldsborough, Bob, Jr.
• News Briefs.(Brief Article)(Statistical Data Included)
  by Webster, Compiled by Nancy Coltun
• Our own publication `Creativity' wrong in dissing anti-drug ads.(Brief Article)
  by Crain, Rance
• New ABC report on six-month circ shows mixed bag; The largest titles among top 100 are experiencing the greatest losses.(Brief Article)
  by Fine, Jon
• News Corp. TV buy clouds UPN future; Murdoch's bid for Chris-Craft could result in Viacom playing role as partner.(Statistical Data Included)
  by Mermigas, Diane
• For the Record.(Brief Article)
• 21st Annual Report: 100 Leading Media Companies; Top 100 net $370 billion from all sources.
  by Endicott, R. Craig
• ON A ROLL: John Ivey.(Brief Article)
• Doubts greet minivans from DaimlerChrysler ; Experts, rivals say latest vehicles underestimated the competition.(Brief Article)(Statistical Data Included)
  by Halliday, Jean
• Brady's Bunch.
  by Brady, James
• Pill chill; Life after Prozac: The DTC ad boom could go bust as drug patents expire for top brands and generics move in.
  by Goetzl, David
• Wal-Mart Web push adds Lot21 to arsenal.
  by Gilbert, Jennifer
• McD's deploys Gulf War tactics in burger blitz.
  by MacArthur, Kate
• image of the week: .(Adobe Systems advertising)(Brief Article)
• image of the week: .(Brief Article)
• ATTITUDES: EVERYBODY OBEYS RICH: .(Brief Article)
• AT&T shootout: Agencies seek Olympic gold; Y&R already at work on ads for corporate-image campaign.(AT&T Corp.; Young and Rubicam)(Brief Article)
  by Elkin, Tobi; Petrecca, Laura
• Democrats hit hard with ads attacking Bush-Cheney team.(Brief Article)
  by Garfield, Bob
• Time to explode old creative boundaries; In Internet era, agencies should hunt ideas that transcend ads.(Industry Overview)(Statistical Data Included)
  by Schmetterer, Bob
• Dot-coms apply more scrutiny to online buys ; Online forecast: Dot-coms slashing Web spending; traditional advertisers pick up the slack in Internet advertising.
  by Gilbert, Jennifer
• Photo Review.(Brief Article)
• Online fallout gets ugly.(dot com marketing, decline)(Brief Article)(Statistical Data Included)
• New Web site in WSJ's plans for `Weekend'; Section to go online in ad-driven venture.(Brief Article)
  by Fine, Jon
• Inside Line: Val-Pak mailing links to Barbie and Hot Wheels.(Brief Article)
• Dog days take toll on movie offerings.(financial expectations of new releases)(Brief Article)
  by friedman, wayne
• Power PC.(the rich use technology and the Internet)(Brief Article)(Statistical Data Included)
  by Schnuer, Jenna
• Luxury surges to magazines; High-flying economy drives infusion of advertising targeting the `smart, not elite' reader.(Brief Article)(Statistical Data Included)
  by Fine, Jon
• Comings and Goings.(Brief Article)
• Compact pickups pump up amenities; Marketers such as GM and Toyota offer roomier cabs in new models.(Brief Article)
  by Halliday, Jean
• Online bridal arena heats up ; Conde Nast partners with top bridal site in attempt to capitalize on $70 bil category.(Brief Article)
  by Fine, Jon
• Red Bull charged up; Energy beverage creates own list of sponsored extreme games.(Brief Article)
  by Fitzgerald, Kate
• INSIDE LINE: Discover Card gives refuge to shopping-mates.(Brief Article)
• Ogilvy's new U.K. agency to handle SmithKline project.(Brief Article)
  by Britt, Bill
• PLAYER PROFILE: Unilever chooses Thalberg for upscale cosmetics unit; After work on Calvin Klein, VP will help develop other designer products.(Brief Article)
  by Cardona, Mercedes M.
• Adages.
  by Julie A. Johnson Cuneo, Stephanie Thompson, Jon Fine; Tsui, Bonnie
• CASE STUDY: J.C. Penney Direct Marketing expands Eckerd direct TV ads.
  by beardi, cara
• POLITICAL AD REVIEW: Gore makes Left look Right; Campaign 2000: The presidential race begins in earnest as George W. Bush and Vice President Al Gore launch their first post-convention ads. Advertising Age critic Bob Garfield weighs in with his vote on Mav
  by Garfield, Bob
• GM ties Olympics ads to team sponsorships; Giveaway promo tied in with NBC awards vehicles to net's viewers.
  by Halliday, Jean
• Coca-Cola heads online to win teens for Sprite; Multimedia push for Net project could cost more than $10 million.
  by Chura, Hillary
• BREAKING: High anxiety.(Brief Article)
• Found Art.(Brief Article)
• THE BIG PUSH: Leaf my Kia Rio alone.(Brief Article)
• Brady's Bunch.(Brief Article)
  by Brady, James
• Publishing executives downplay ad downturn; Newspaper forecast: Industry expects full-year growth despite stock market-sparked pullback.(Brief Article)
  by Fine, Jon

• 1
• 2
• 3
• 4