Campbell-Ewald looks beyond Chevy ; Once labeled a captive GM shop, the agency has brought in $450 mil in new business.(Brief Article)

Advertising Age,  August, 2000  by Chura, Hillary

Tags: agency, General Motors Corp.

• E-mail
• Print
• Link

The agency obscured in the shadow of Chevrolet has come into its own.

Campbell-Ewald -- once stereotyped as a captive General Motors Corp. shop -- has been working at a furious clip these past two years, averaging more than one new-account win per month, reaping an estimated $450 million billings windfall since the summer of 1998. The streak started with co-op business for Mercury Marine, an outboard motor company, and came to include marquee brand names such as Amway Corp., Borders Group, Pier 1 Imports and Univision Communications that added to its cornerstone GM account.

GM ...

Read the rest of this article with a Free Trial at HighBeam Research.