Pizza Hut casts puppies in global kids campaign; `Hut Mutts' ads to be customized in each market.(Brief Article)

Advertising Age, August, 2000 by McKegney, Margaret

A noble dog and his sidekicks ready to battle an evil nemesis take center stage in Pizza Hut International's latest ad campaign.

The Tricon Global Restaurants unit kicked off the first-ever ad campaign for its "Pizza Pooch & the Hut Mutts" promotion, a global kids' program that's ramped up in 50-plus foreign markets over the past nine months. Within a year the program should be in 90 markets.

Pizza Pooch leads a cartoon crew of dogs called "Hut Mutts," whose passion in life is eating Pizza Hut pizza. The crew -- which includes Pupperoni, Speedy and Topper -- spends most of its time retrieving stolen pizza from Evil Cat, its biggest enemy.

BBDO Mexico, Mexico City, created two 30-second commercials and two teasers -- part animated, part...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.