Monster.com expanding its operations in Europe; Czech, Hungary and Poland sites hit new market.(Central Europe)

Advertising Age, August, 2000 by Gatsoulis, Joyce-Ann

[prague] TMP Worldwide's Monster.com is planning simultaneous localized launches in central Europe's three key markets, making the job search site among the first major U.S. Web brands to go live in post-communist Europe.

Monster is hiring local staff in Poland, the Czech Republic and Hungary. TMP may open beta versions of the sites in October at central and eastern Europe's Invex computer fair.

The central European launches are part of a major international expansion under way for Monster that will double its worldwide markets this year. A site in Spain just launched this month and an Italian version is imminent. And sites for Denmark, Finland, India, Japan, Norway and Sweden, as well as undisclosed Latin American countries, are planned by the end of...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.