Cramer-Krasselt thinks small; Chicago agency plans to build global network with string of little accounts.(Statistical Data Included)

Advertising Age, September, 2000 by Chura, Hillary; MacArthur, Kate

Cramer-Krasselt plans to piece together a midsize international agency network -- one small account at a time.

While $10 million and $20 million account wins are considered paltry for global behemoths, Cramer-Krasselt views them as components to build a global footprint. The Chicago-based network's focus on smaller clients has helped raise billings 12% to $470 million for the first eight months of 2000, putting the agency on track to reach a 20% increase in billings for the full year. Measured by revenue, it is the country's 38th-largest agency and fifth-largest independent.

But President-CEO Peter Krivkovich hopes to climb the ranks. He said that by late 2001, Cramer-Krasselt -- with offices in Milwaukee, Orlando and Phoenix as well as the Windy City...

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