Omnicom agency makes Pfizer bid a three-way race; Creative Media joins MindShare, Carat in review.(Brief Article)(Statistical Data Included)(Illustration)

Advertising Age,  September, 2000  by Goetzl, David; Linnett, Richard

Tags: agency, Pfizer Inc., Warner-Lambert

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A dark horse has emerged in the review to consolidate the estimated $738 million Pfizer and Warner-Lambert media buying and planning accounts.

Creative Media, New York, an Omnicom Group media agency within its PHD division -- a collection of boutique media shops -- has joined incumbents Aegis Group's Carat USA and WPP Group's MindShare, both New York, in the quest for the coveted account. Creative Media is expected to tap into the combined resources of its PHD partners, as well as the larger buying capabilities of sibling shop Optimum Media Direction, New York, in its presentation ...

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