Andersen awards relaunch duties to Y&R; Consultancy picks agency of record; 2001 effort will intro new moniker.(Andersen Consulting, Young and Rubicam)(Brief Article)

Advertising Age, September, 2000 by Linnett, Richard

Young & Rubicam, New York, has been given the assignment to handle the estimated $100 million relaunch of Andersen Consulting in 2001, according to a spokeswoman at the consultancy.

Y&R is the agency of record for the Chicago-based consulting group, which spent approximately $80 million last year on measured advertising. The new campaign will more than double the ad budget at the agency; the effort will introduce a re-monikered company to the world.

The assignment is an integrated campaign being led by Chris Goodman, managing director at Y&R Advertising. Mr. Goodman will coordinate the agency's various units, including Y&R's strategic design shop, Landor & Associates, San Francisco, which is crafting Andersen Consulting's new logo. Other Y&R shops...

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