Advertising Industry
Industry: Email Alert RSS FeedTaking on BK takes bravery.(Burger King Corp.)(Brief Article)
Advertising Age, September, 2000
Got the urge to pitch Burger King? Fine. Just be prepared. Granted, juicy $400 million prestige accounts are rare but this one will take confidence, and courage, to go after. And, judging by BK's past record, its new agency may wind up as flame broiled as incumbent Lowe Lintas & Partners Worldwide.
Burger King is building a whopper of a reputation as an impossible client following its repeated shifts in creative and agencies. Its fits and starts, including a succession of faces in the CEO suite and within its top marketing ranks, have left it, once again, floundering for direction. Moreover, BK parent Diageo has thrown in the towel and declared it wants out of the hamburger trade. Its newest BK management team has been dispatched to patch up the leaks, spruce...
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