Advertising Industry
Industry: Email Alert RSS FeedIomega makes music ; Zip drive seller takes its HipZip audio file player to young target via a truck tour.(Brief Article)
Advertising Age, September, 2000 by Fitzgerald, Kate
As iomega corp. enters the consumer electronics market this fall with its HipZip portable digital audio player, the company's main marketing thrust will be showing people how the device works in one-on-one demonstrations and promotions.
In an ambitious national tour that started this month and concludes Dec. 23, Iomega is taking two mobile marketing operations on the road to college campuses and other young adult meccas, hoping to fuel demand for its $299 HipZip player by letting people handle the device.
A HOT CATEGORY
Iomega won't be alone. Dozens of other new battery-power MP3 players are expected to heat up the category this holiday season, as they allow consumers to play music they download from the Internet. Industry experts say more...
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