Advertising Industry
Industry: Email Alert RSS FeedYahoo! taps users to build new Buzz Index; Portal sees link between market share and clicks.(Brief Article)
Advertising Age, September, 2000 by Riedman, Patricia
Trying to make better use of its resources, Yahoo! today releases the Yahoo! Buzz Index, a system to analyze and rank search queries. Yahoo! has created a consumer site (buzz.yahoo.com) that ranks the top 20 Movers and Leaders in various categories such as movies, music, sports and TV.
Yahoo! tracks the percentage of users searching for a particular subject on a specific weekday. Buzz Movers are search topics whose score posts the greatest percentage gain over the previous day. Leaders have the greatest buzz for a given weekday.
But more importantly from a revenue standpoint, Yahoo! will sell in-depth information from the Buzz Index to marketers under its Fusion Marketing program. Yahoo! would not disclose how much the program cost or how much it...
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