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Industry: Email Alert RSS Feedimage of the week: .(Pioneer Electronics USA 'Everything else comes second' ad campaign)(Brief Article)
Advertising Age, September, 2000
An electronics-obsessed guy has Sherpas lug his DVD equipment to the mountaintop in a new print ad from Pioneer Electronics USA. Another ad in the series, themed "Everything else comes second," shows an electronics fanatic in a burning building pushing his projection TV into a waiting net held by firefighters.
BBDO West, San Francisco, handles. Art directors: Rickie Daghlain, Steve Howard.
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