Advertising Industry
Industry: Email Alert RSS FeedCracks appear as strike talks collapse again; Advertisers such as GM pressure negotiators to settle with ad actors.(Brief Article)
Advertising Age, October, 2000 by Friedman, Wayne
As settlement talks halted last week in the 5-month-old commercial actors strike, cracks are beginning to appear in advertisers' unified front.
The country's No. 1 advertiser, General Motors Corp., has become more active in pressuring negotiators to settle the Screen Actors Guild/American Federation of Television & Radio Artists strike, said an executive close to the situation. That effort took place before the latest round of talks in mid-September. Others, such as TD Waterhouse, are signing interim agreements.
TEMPORARY MEASURES
Negotiators for the advertisers said they anticipated a long strike would force some advertisers to temporarily side with the unions to produce new campaigns.
"I expect some minimal erosion [from...
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