Omnipod brands Web desktops for clients.(Brief Article)

Advertising Age, October, 2000 by Riedman, Patricia

New York-based software company Omnipod officially launched last month and has already signed Levi Strauss & Co. and Mars Inc.'s M&M Mars as clients.

In addition, this week the company also is involved in the relaunch of the CMJ Network (cmj.com). CMJ, which publishes several magazines, including CMJ New Music Report, will offer Omnipod's Web-based applications called Personal Online Desktop that musicians can use to more easily swap files and send instant messages to each other. Omnipod is also creating a POD for Artisan's "The Blair Witch Legend."

Even with several projects in the works, Omnipod faces an uphill battle. The company plans to sell limited advertising on its PODs, making the bulk of its revenue selling customized PODs to marketers...

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