Advertising Industry
Industry: Email Alert RSS FeedFairchild, Conde Nast try Power Buy; Ad partnership causes concern over powerhouses' combined might.(Brief Article)
Advertising Age, October, 2000 by Fine, Jon
A new advertising partnership between Fairchild Publications' business-to-business magazines and corporate sibling Conde Nast Publications' consumer titles could raise concerns among advertisers that the publishing giants will work in tandem on all dealings.
Until, that is, they hear what Fairchild executives have to say.
The new partnership leverages complementary trade and consumer publications under the Advance Publications umbrella. Called Power Buy, it is a play on Conde Nast's Super Buy programs, to which three Fairchild titles will be added for 2001. Under the new program, participating Fairchild trade magazines will buy special-section space for their advertisers in Conde Nast magazines. To qualify, Fairchild advertisers must increase their...
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