Marketers carve into Halloween's bonanza; Consumers hunt ghoulish deals.(Brief Article)

Advertising Age,  October, 2000  by Cuneo, Alice Z.

Tags: American Express Co., HALLOWEEN

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Halloween looks to be a real treat for the Web this year, concludes a study by American Express Co. The study, "2000 American Express Retail Index on Halloween," said 6% of Americans are expected to browse or shop online this Halloween. That's up fivefold from the 1% who did so last year.

In addition, more Halloween shoppers are planning ahead with 25% starting their shopping -- both online and offline -- by the end of September, the survey found. Overall, consumers will spend an average of $27 on costumes this Halloween, up 23% from last year. Consumers' total Halloween ...

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