CEO Outlook.(magazine companies' chief executive officers surveyed)

Advertising Age, October, 2000 by Fine, Compiled by Jon

Advertising Age asked the leadership of 16 top publishing houses a battery of professional and personal questions. Their edited responses follow: Ed Kelly, president-CEO, American Express Publishing Corp. Biggest challenge in 2001: "The three P's: Personnel, paper and postage." Biggest opportunity in 2001: "The partnerships we can develop with luxury marketers." Best thing to happen to American Express in 2000: "AmEx stock split three to one." Worst thing to happen to American Express in 2000: Personnel departures. Ad outlook for 2001: "I'm bullish, but cautiously. It's the only way to be." Favorite movie: "Glengarry Glen Ross" How has the business changed?: "It's so much more about integration than it was a couple of years ago. If you're not into doing that, you're...

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